Senior Manager, Creative Strategy North America

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

Snapchat is an app that empowers people to express themselves, live in the moment, learn about the world, and have fun together. It's the easiest and fastest way to communicate the full range of human emotions with your friends without pressure to be popular, pretty, or perfect. 

Snap’s camera supports real friendships through visual communication, self expression and storytelling. Moving forward, our camera will play a transformative role in how people experience the world around them, combining what they see in the real world, with all that’s available to them in the digital world.

We’re looking for a bold, commercially-minded Senior Manager to help lead the Creative Strategy team in North America, driving how Snapchat’s creative solutions deliver measurable business results for advertisers across the US and Canada. This leader will bring executive presence to clients and internal stakeholders alike, ensuring Snap’s unique creative ecosystem translates into platform-first, AI-enabled, performance-driving campaigns.

As part of the Americas Creative Strategy (CS) leadership team, you will guide and inspire a group of high-performing strategists, represent CS in senior commercial conversations, and help shape the way our global creative vision comes to life regionally. You’ll be a trusted partner to Sales leaders, a champion of creative excellence, and a driver of innovation that scales across teams and markets.

What You'll Do:

• Lead and develop a team of Creative Strategists across Large and Medium Customer Solutions (LCS and MCS), including senior ICs.

• Drive the execution of Snap’s global Creative Strategy vision in North America, tailoring to regional market dynamics.

• Represent Creative Strategy in senior client and cross-functional forums, influencing decision-making and strengthening Snap’s creative reputation.

• Partner with Sales leadership to ensure CS is a commercial unlock across brand and performance campaigns.

• Deliver bold, insight-driven creative ideas that harness Snap’s most innovative formats and tools.

• Shape adoption of AI-accelerated workflows, embedding smarter, faster, story-led thinking into the team’s approach.

• Build a culture of innovation by encouraging experimentation and scaling reusable creative assets and frameworks.

• Establish clear processes and metrics to raise creative quality, delivery speed, and commercial impact.

Minimum Qualifications:

• 12+ years of experience in brand strategy, creative leadership, or digital marketing, with at least 2 years of management experience.

• Track record of leading multi-disciplinary teams and producing high-value creative work across diverse client portfolios.

• Proven ability to influence senior stakeholders and represent a creative POV with executive-level impact.

• Strong grasp of both brand and performance advertising, linking creative solutions directly to commercial outcomes.

• Experience operating in a global or matrixed environment, translating global direction into local execution.
   

Skills & Mindset:

• Executive presence: able to command a room, simplify the complex, and inspire action.

• Commercially minded: treats creativity as a business lever, connecting ideas to outcomes.

• Strong collaborator: builds trust with Sales and XFN stakeholders, shaping joint strategy.
  People leader: mentors senior strategists, fosters inclusive team culture, and empowers growth.

• Innovator: embraces data-informed creativity and emerging AI workflows to scale impact.

Preferred Qualifications:

• Experience across agency, platform, and client-side roles.

• Familiarity with creative measurement tools and performance optimization frameworks.

• Experience developing playbooks, enablement programs, or creative operating models.

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $190,000-$284,000 annually.

 

Zone B:

The base salary range for this position is $181,000-$270,000 annually.

Zone C:

The base salary range for this position is $162,000-$241,000 annually.

This position is eligible for equity in the form of RSUs.