B2B Marketing Specialist

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Marketing team at Snap exists to tell our story to the world — why we’re here, who we’re obsessed with serving, and the unique value only Snap can offer. We’re building a best-in-class international marketing organization that sets the bar for creativity, impact, and innovation. With expertise spanning creative and marketing, strategy, experience, and marketing operations, this team powers bold marketing initiatives across the entire Snap Inc. ecosystem. 

We’re on the hunt for a Business Marketing Specialist in Australia, based in our Sydney Office. In this role, you’ll be in the middle of the action, working closely with our local cross-functional team and partnering with Sales, Product, Comms, Experience, and Insights teams locally, regionally, and globally. Together, you’ll build and launch marketing programs that move the needle on Snap’s most important business goals with advertisers and agencies — driving relevance, boosting consideration, and unlocking revenue growth. 

This is an individual contributor role with real ownership, high visibility, and the opportunity to make an immediate impact from day one. Based in Sydney, this position reports directly to the Head of Marketing MENA and APAC.

What you’ll do:

• Lead the end-to-end B2B marketing strategy for the market in close partnership with Sales leadership, ensuring all initiatives support Snap’s commercial objectives across the full funnel (awareness, consideration, conversion, and retention).

• Partner with Sales to build compelling story-telling and go-to-market plays for priority verticals, moments, and major client initiatives across Snap’s full product portfolio.

• Design and execute integrated, regionally tailored marketing programs for advertisers and clients that enhance Snap’s positioning with decision‑makers and support full‑funnel business outcomes, in collaboration with Brand, Creative, Product Marketing, Creative Strategy, Comms, and other cross-functional teams.

• Collaborate with the Events team to plan and deliver high-impact client and industry events (owned and sponsored).

• Represent Snap Marketing in internal forums and contribute to key decisions in the market.

• Connect with B2B marketing teams in other regions to localize global programs, share best practices, co-develop pilots, and ensure a consistent yet locally relevant B2B brand presence.

• Set clear KPIs and measurement frameworks for all marketing activities; regularly track, analyze, and report impact, and use findings to optimize programs and inform investment decisions.

• Continuously monitor the competitive landscape, industry trends, and advertiser needs in the region, using these insights to refine positioning, identify new opportunities, and future-proof the B2B marketing strategy.

Knowledge, Skills & Abilities:

• Able to navigate complex organizations and manage multiple stakeholders and projects at once.

• Highly organized with strong attention to detail; comfortable handling administrative tasks and complex processes with patience and composure.

• Multidimensional and highly creative marketer, known for sparking original ideas and turning them into impactful campaigns across paid, owned, and earned channels.

• Strong analytical skills with the ability to turn complex data into clear, actionable insights that fuel creative strategy.

• Collaborative, hands-on, and aligned with Snap’s core values, with a genuine passion for Snapchat and B2B marketing.

Minimum Qualifications:

• 5+ years of relevant experience in marketing.

• Strong execution experience across brand campaigns, field marketing, and content.

• Strong analytical skills with the ability to use data and insights to guide strategy and prove ROI.

• Proven ability to work cross-functionally and build alignment around shared goals.

Preferred Qualifications:

• Marketing experience at a digital platform, app, or media company. 

• B2B marketing experience.

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!