Lead, SMC Growth Strategy

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

We are looking for a Lead, Growth Strategy to join Snap Inc. In this role, you will design, launch, and scale high-impact business development programs to acquire and grow medium-sized advertisers globally. You’ll focus on building scalable, repeatable programs that expand Snap’s customer base, while also ensuring newly acquired advertisers ramp successfully and continue to grow on our platform.

The ideal candidate brings experience driving customer acquisition and retention outcomes (e.g., new advertiser activations, early revenue growth, or advertiser retention) and leading go-to-market or business development initiatives across multiple channels — including owned, paid, events, and partnerships — that deliver measurable results. They will excel at identifying new market opportunities, developing playbooks that scale, and aligning cross-functional teams to accelerate growth.

What you’ll do:

• Build and execute BD- and partnership-led programs to drive acquisition of medium-sized advertisers, while also supporting retention and revenue growth for new accounts.

• Identify new growth opportunities using customer insights, product data, and market trends, and translate them into scalable acquisition and retention programs.

• Partner with BD, Marketing, Product and external partners to design and roll out global GTM plays (campaigns, partnerships, events, and in-product experiences) that accelerate customer acquisition and adoption.

• Develop and own program roadmaps and KPIs for both new advertiser acquisition and retentive growth, ensuring accountability and consistent performance tracking.

• Test, optimize, and scale programs through experimentation frameworks and a test-and-learn approach.

• Lead cross-functional collaboration with Data Science, Operations, Insights, and Marketing to analyze performance, refine programs, and maximize advertiser success.

• Communicate strategies, results, and recommendations clearly to executives and key stakeholders.
   

Knowledge, Skills & Abilities:

• Proven track record in driving customer acquisition and retention through growth, business development and partnership programs.

• Experience designing and scaling programs across multiple geographies.

• Strong analytical and data-driven decision-making skills.

• Excellent communication and presentation abilities; able to distill complex strategies into clear narratives for executive and external audiences.

• Strong cross-functional leadership with the ability to influence across Marketing, Product, Ops, and Sales.

• Familiarity with the digital advertising industry and experience with SMB/medium-sized advertisers is a plus.

• Comfort with ambiguity, ability to experiment, iterate, and adapt at pace.
   

Minimum Qualifications:

• BS/BA degree or equivalent years of experience.

• 8+ years in growth, business development, consulting, corporate strategy, or product/growth marketing.
   

Preferred Qualifications:

• Master’s degree, MBA, or degree in engineering, mathematics, or economics.

• Experience launching and scaling customer acquisition and retention programs with measurable impact.

• Passion for structured problem solving, hypothesis testing, and growth strategy.

• Enthusiasm for Snap’s mission, creativity, and innovation.
    

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $173,000-$259,000 annually.

 

Zone B:

The base salary range for this position is $164,000-$246,000 annually.

Zone C:

The base salary range for this position is $147,000-$220,000 annually.

This position is eligible for equity in the form of RSUs.