Business Development Representative

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

We are building a new Business Development motion and are looking for a Business Development Representative (BDR) to drive outbound prospecting and help scale this function from the ground up. This role is critical in identifying and qualifying new advertisers, conducting discovery calls, and setting up high-quality meetings for our BD Client Partners. The ideal candidate is resourceful, analytical, and excited about contributing to both business growth and process development.

What You’ll Do

• Identify and engage prospective advertisers through personalized, high-frequency outreach campaigns.

• Conduct discovery calls to qualify leads and book strategic meetings for BD Client Partners.

• Build and iterate on outbound sales strategies, continuously improving messaging and targeting.

• Define and track performance metrics, including lead conversion rates, meeting booked, and outbound engagement effectiveness.

• Contribute to the development of BDR workflows, including playbooks, KPIs, CRM hygiene, and enablement content.

• Partner closely with cross-functional teams (Sales, Marketing, Product) to align on messaging and surface advertiser insights.

• Analyze outreach and funnel performance, identifying patterns and opportunities for optimization.

• Stay current on Snap’s ad solutions and product roadmap, helping educate prospects and reinforce value propositions.

Knowledge, Skills & Abilities:

• Strong communication skills and confidence in leading discovery conversations with prospective advertisers.

• Demonstrated success in outbound sales and meeting-setting in a fast-paced environment.

• Experience building or refining sales processes, playbooks, and performance tracking frameworks.

• Highly organized with strong attention to detail and a data-driven mindset.

• Entrepreneurial spirit and comfort with ambiguity; excited to help build a function from scratch.

• Proficiency with CRM tools (e.g., Salesforce) and sales engagement platforms is a plus.

Minimum Qualifications: 

• BA/BS degree or equivalent years of experience 

• 3+ years experience business development, sales development, or a similar prospecting role

Preferred Qualifications:

• Proven ability to work in a fast paced sales environment 

• Creative, outside-the-box thinker, and strategist

• Passion for Snap, marketing, and up for the challenge of building something from the bottom up

This is a unique opportunity to help build Snap’s Business Development engine from the ground up. If you’re energized by ownership, impact, and the chance to shape how we engage the market, we’d love to hear from you.

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $81,000-$121,000 annually.

 

Zone B:

The base salary range for this position is $77,000-$115,000 annually.

Zone C:

The base salary range for this position is $69,000-$103,000 annually.

This position is eligible to participate in a sales incentive program.

This position is eligible for equity in the form of RSUs.