MENA Advertiser Growth Lead – 6-Month Engagement

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

We are looking for a MENA Ads Growth Strategy Lead (Contract) to join Snap Inc. for a 6-month engagement. This role will focus on driving advertiser growth in the MENA region by shaping business development strategies, enabling sales teams, and executing go-to-market programs that deliver meaningful results for small and medium advertisers.

The ideal candidate will bring a proven track record in developing growth strategies, localizing global narratives, and collaborating with cross-functional teams to launch scalable programs. They will thrive in a fast-paced, ambiguous environment and demonstrate strong problem-solving skills, and regional expertise in digital advertising. The role will drive strategic go-to-market roadmaps, with clear resourcing and support from a wide array of cross-functional groups (Marketing, Operations, Product, Engineering, Advertiser Support, and Data Science).

What you’ll do:

• Partner with the MENA BD team to define quarterly growth priorities, address client needs, and identify market opportunities.

• Drive advertiser acquisition, activation, and retention strategies for both new and existing clients.

• Develop localized BD and sales enablement materials (decks, one-pagers, case studies, playbooks) in collaboration with the Content team.

• Adapt global growth strategies into MENA-specific narratives for prospects and clients.

• Plan and execute offline and online events (e.g., seasonal activations, vertical workshops, deep-dives) to engage BD prospects and clients.

• Collaborate with Marketing and BD teams to maximize impact during key seasonal moments (e.g., Ramadan, Back to School).

• Manage partnerships with regional stakeholders to design and launch joint go-to-market initiatives.

• Support affiliate marketing programs to scale acquisition among small and medium advertisers.

• Serve as a bridge between MENA BD teams and global cross-functional stakeholders to ensure local priorities are represented.

• Streamline execution with global teams by managing requests, driving alignment, and ensuring timely delivery.

Knowledge, Skills & Abilities:

• Experience developing, growing and sun-setting growth programs, especially into SMB or high-growth consumer areas.

• Proven track record in driving programs that are multi-geography, and complex in nature.

• High comfort with and passion for data driven decision making.

• Experience simplifying complexity and effectively communicating with business and technical executives, as well as external stakeholders.

• Self-starter with strong collaboration skills and ability to multitask.

• Ability to adapt to changing priorities and is comfortable with ambiguity.

• Experience or familiarity in working with the media or digital advertising industry.

• Ability to influence and drive change among partner teams and leadership, in service of building new approaches and shifting the daily behaviors of a team.

• Proficiency in presentation skills and comfort presenting to and communicating with senior leadership.

• Experience leading cross-functional teams to launch new programs and drive results, in a rigorous KPI-driven setting.

• Proven track record in problem solving, analytical thinking, and driving strategies that are data-driven and people-informed.

Minimum Qualifications:

• BS/BA degree or equivalent years of experience.

• 8+ years experience in growth, consulting, corporate strategy, or marketing.

• Arabic is a must given Arabic content the talent would be working with throughout the region.

Preferred Qualifications:

• Experience launching, maintaining and sun-setting scaled growth initiatives.

• Passion for structured problem solving, developing / testing hypotheses, and modeling.

• Passion for change, Snapchat, and creativity!

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!