Senior Manager, eCommerce & Digital Marketing

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class global marketing organization. With functions spanning creative, growth, media, strategy, consumer insights, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem.

We’re looking for a Senior Manager, eCommerce & Digital Growth to lead our digital sales, performance marketing, conversion strategy, and lifecycle for consumer hardware and wearable products. This role reports to the Senior Director, Media and Channel Marketing and plays a key part in Snap’s strategy.

This is a high-impact strategic role focused on driving end-to-end digital commerce performance — from traffic generation to conversion optimization. You’ll partner cross-functionally with Product, Brand, and Analytics teams to deliver seamless, high-performing customer journeys that grow revenue and enhance the digital brand experience.

What You’ll Do

• Develop and execute the digital commerce strategy to drive awareness, consideration, and conversion across Snap’s hardware portfolio.

• Manage and optimize all stages of the customer journey—from traffic acquisition (SEO/SEM, paid media, affiliate, social) to site experience and checkout conversion.

• Lead mid- and lower-funnel paid media and search strategies across social channels, retail media, and emerging channels to maximize ROI.

• Build and execute integrated SEO and SEM programs that strengthen brand visibility, drive qualified traffic, and improve organic performance.

• Collaborate with Creative, Product, Insights, and Regional Marketing to ensure cohesive storytelling and alignment across campaigns and experiences.
  Define KPIs, analyze data, and continuously test and iterate to improve digital performance and efficiency.
  Lead experimentation (A/B testing, landing page optimization, UX enhancements) to improve purchase flow and retention.

• Oversee media budgets and ensure spend is aligned to performance and growth objectives.

• Track emerging digital commerce technologies, tools, and consumer behaviors across AR/VR/XR and wearable tech ecosystems.

Knowledge, Skills & Abilities:

• Strong leadership skills with an ability to navigate complex organizations

• An experienced operator, who will be both player and coach in a dynamic team and environment

• Collaborative approach which embodies Snap’s core values

• Analytical mindset and an ability to spot opportunities and cultivate ideas where others wouldn’t

• Superior ability to cultivate senior stakeholder relationships and bridge disparate priorities across teams

• A passion for Snapchat!

Minimum Qualifications:

• 12+ years of experience in eCommerce, digital marketing, or performance growth roles, ideally in consumer electronics or premium technology brands.

• 2+ years leading teams or managing cross-functional workstreams.

• Deep expertise in SEO/SEM, paid media, analytics, CRO, and media attribution.

• Proven track record driving measurable revenue growth through DTC (Direct-to-Consumer) channels.

• Strong analytical mindset with experience managing large-scale budgets and using data to drive decision-making.

• Familiarity with leading ecommerce platforms (Shopify, BigCommerce, Salesforce Commerce Cloud, etc.).

Preferred Qualifications:

• Experience in luxury, tech, or lifestyle consumer goods marketing.

• Strong leadership and stakeholder management skills across global teams.

• Data-driven, strategic thinker comfortable in both creative and analytical domains.

• Excellent communication and storytelling skills, with the ability to influence and inspire across teams.

• Passion for technology, innovation, and shaping the future of digital commerce and AR/VR experiences.

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $209,000-$313,000 annually.

 

Zone B:

The base salary range for this position is $199,000-$297,000 annually.

Zone C:

The base salary range for this position is $178,000-$266,000 annually.

This position is eligible for equity in the form of RSUs.