Staff Product Manager, Growth – SEO

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Product team uses creativity, insights, and operational excellence to steer our product vision across Snap. Our designers, data scientists, and product managers work in a highly collaborative environment to build the products and experiences that unite our community in new and unique ways.

We’re looking for a Staff Product Manager, Growth – SEO to join our Product team at Snap Inc.!

What you'll do:

• Develop the product vision, strategy, and roadmap for high‑impact SEO growth areas across logged out web surfaces, including topic and content pages, creator and profile experiences, and entry points that connect search traffic into core Snapchat use cases.

• Own the end‑to‑end organic acquisition and reactivation funnel from search impression to DAU, defining and tracking KPIs such as unbranded search traffic, index coverage, click‑through rates, time spent and conversion to new and returning active users.

• Partner closely with cross‑functional teams to scale content labeling, retrieval, ranking, and experimentation systems that power SEO.

• Build alignment across the company on the SEO vision and roadmap with senior leadership and executives, as well as partners in Product, Engineering, Marketing, Communications, Finance, and other growth channels.

• Use data insights, user research, competitive analysis, and design thinking to continuously identify, size, and prioritize new SEO opportunities that materially improve organic traffic and MAU.

• Drive the team’s roadmaps and execution end‑to‑end — from strategy and planning to PRDs, design, technical implementation, experimentation, and launch — authoring clear documentation and sharing results and learnings across Snap.

• Ensure SEO investments balance short‑term traffic wins with building a durable, scalable technical foundation that can support 10–50x growth in pages and traffic over time.

Knowledge, Skills, Abilities:

• Deep understanding of search engine optimization, including technical SEO (crawlability, indexability, site architecture, performance), content strategy, and offsite/link‑building practices.

• Experience with web and mobile app architecture and how it intersects with SEO, including CDNs, rendering strategies, and structured data.

• Proficiency with SEO and analytics tools such as Google Search Console, Google Analytics, and other industry‑standard platforms, along with experimentation frameworks and funnel analysis.

• Highly impact‑focused, with a demonstrated history of leading teams to deliver concrete, measurable results on growth or SEO‑related metrics at massive scale.

• Extremely proactive, with a track record of initiating and driving complex cross‑functional projects with minimal guidance.

• Ability to think creatively and approach problems with system‑level thinking, especially in large‑scale content, ranking, and growth systems.

Minimum Qualifications:

• Bachelor’s degree or equivalent years of experience.

• 8+ years of product management experience at a consumer or enterprise technology company.

• 3+ years of domain experience working on growth and/or SEO in a product management role.

Preferred Qualifications:

• 5+ years of domain experience working on growth, SEO, or adjacent acquisition channels (e.g., app store optimization, content discovery) in a product management role.

• Hands‑on experience with data analysis (e.g., SQL, BigQuery, Looker) to evaluate ROI of growth and SEO initiatives at scale.

• BA/BS in Computer Science, Engineering, or a related technical field.

• Experience working on large‑scale content, search, or recommendations systems, ideally in consumer social, UGC, or media products.

• A passion for Snapchat and our mission to empower people to express themselves, live in the moment, learn about the world, and have fun together!

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $229,000-$343,000 annually.

 

Zone B:

The base salary range for this position is $218,000-$326,000 annually.

Zone C:

The base salary range for this position is $195,000-$292,000 annually.

This position is eligible for equity in the form of RSUs.