Staff Product Manager, Ads Product - App Ads

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

About the Role

We're looking for a Staff Product Manager to join our Ads Platform Product team as the dedicated vertical lead for App Acquisition. In this role, you will own the strategy, roadmap, and growth trajectory for Snap's App Acquisition advertising business — one of the company's most critical and fast-evolving revenue verticals. You will lead across the full product lifecycle, navigate a complex privacy landscape, and forge deep partnerships with key internal and external stakeholders to unlock durable, scalable growth in app acquisition.

What You'll Do

• Own the end-to-end strategy, roadmap, and execution for App Acquisition advertiser-facing products, driving growth across mobile app advertisers.

• Develop dedicated solutions for key app verticals

• Define and evolve Snap's approach to app acquisition in a privacy-constrained environment, including Apple ecosystem frameworks (SKAN, ATT) and measurement resilience strategies.

• Build and maintain deep partnerships with the MMP ecosystem, ensuring platform and measurement roadmap alignment that keeps Snap at the forefront of mobile attribution and signal optimization.

• Partner closely with cross-functional leaders across Measurement, Formats, Ranking, Targeting, and App PMM to drive cohesive product strategy and execution.

• Lead signal optimization and modeled performance initiatives, ensuring Snap's app ads deliver strong, measurable outcomes even as signal availability evolves.

• Ensure a seamless, high-quality experience for advertisers creating, managing, and monitoring App Install and App Re-Engagement campaigns — delivering actionable insights and recommendations that improve performance.

• Engage regularly with sales teams, advertisers, and customer support to surface challenges, identify opportunities, and continuously improve products and processes.

• Leverage A/B testing, data analysis, and experimentation to drive informed product decisions and communicate results clearly across a matrixed organization.

Knowledge, Skills & Abilities

• Deep expertise in mobile advertising, app acquisition, and the MMP ecosystem (e.g., Adjust, AppsFlyer, Kochava, Branch).

• Strong systems thinking across targeting, ranking, and measurement — with the ability to connect levers across the full ad delivery stack.

• Proven ability to navigate platform-level privacy changes strategically, including working knowledge of Apple's ATT framework and SKAN.

• Ability to collaborate strategically across all levels of an organization — from C-suite executives to engineers, designers, and cross-functional partners.

• Revenue-focused leadership with a track record of driving growth in performance advertising products.

• Strong analytical mindset with experience using data and experimentation to inform product decisions.

• Excellent communication skills, with the ability to influence and align stakeholders across a complex, matrixed organization.

• Ability to drive projects from strategy through to completion, balancing tactical execution with long-term vision.

Minimum Qualifications

• BS/BA degree or equivalent relevant experience

• 8 years+ of experience in consumer or digital advertising products, with part of that experience in app advertising

• Experience working on complex ML-based or signal-optimization ad products

• Proven track record of advertiser engagement and partnership

Preferred Qualifications

• Deep familiarity with MMP platforms and privacy measurement frameworks (SKAN, ATT, SKAdNetwork)

• Experience working across key app verticals such as Mobile Gaming, RMG, On-demand, etc

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $229,000-$343,000 annually.

 

Zone B:

The base salary range for this position is $218,000-$326,000 annually.

Zone C:

The base salary range for this position is $195,000-$292,000 annually.

This position is eligible for equity in the form of RSUs.