Lead, Specs Retail

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

Specs Inc. is a wholly-owned subsidiary of Snap Inc. dedicated to making computing more human. The company develops Specs, advanced eyewear that seamlessly integrates digital experiences into the physical world. Specs feature see-through lenses that place digital objects directly into three-dimensional space, powered by Snap OS, a proprietary, context-aware operating system designed for natural interaction with your hands and voice. Specs Inc. also provides Lens Studio, a full suite of advanced developer tools that powers immersive augmented reality experiences across Specs, Snapchat, and other services.

The Global Brand Experience (GBX) team brings Snap brands to life through experiences rooted in real friendship, self-expression, and human-centered design.

We’re looking for a Lead, Specs Retail to join the team. As a Lead for Specs Retail, you’ll define how Specs is experienced in-store through demos, training, and retail programs. You’ll translate the Specs story into hands-on experiences that scale, ensuring every interaction is engaging, consistent, and on-brand.

What You'll Do:

Experience Architecture

• Define and evolve the in-store demo experience, creating clear, hands-on ways for people to understand and engage with Specs.

• Build scalable demo frameworks, playbooks, and standards across stores and markets and establish feedback loops to continuously improve demo quality and training.

• Help define and track core metrics like demo engagement, conversion, and customer feedback and bring field insights back to Product, Marketing, and Comms to inform future updates.

Product Specialist Training 

• Shape, run and scale retail training in partnership with the wider GBX team, including train-the-trainer, store management staff and project specialists.

• Develop field enablement programs and demo programs capturing insights to inform scale.

• Create a world-class, global training curriculum that simplifies SPECS technology into digestible, "playful" consumer education.

• Develop real-time training modules for product updates, software launches, and new Lens releases to ensure staff are always at the cutting edge.

• Ensure teams and partners are confident, current, and delivering at a high bar.
   

In Store & Content Strategy and Programming

• Architect and oversee end-to-end in-store cultural programming 

• Partner with vendors, staffing agencies, and operations teams to ensure consistent execution.

• Partner with Product, Marketing, and Comms to create instore and content strategy that reflects the latest features and launch narratives.

• Partner cross-functionally to align retail experience with sell-through strategy and key launches and support key wider in-market moments.

Knowledge, Skills, & Abilities:

• Experience designing hands-on product demos and experiences.

• Strong interpersonal skills and a "human-centered" approach to training.

• Strong training and enablement background with programs that scale.

• Ability to turn strategy into clear, repeatable frameworks.

• The ability to collate field feedback and advocate in high-level strategy meetings.

• Operational strength across multiple locations and partners.

• Experience working with vendors and retail teams.

• Comfortable working cross-functionally and influencing outcomes.

• Experiential mindset with a focus on iteration and improvement.

Minimum Qualifications:

• BS/BA degree or equivalent experience.

• 5+ years in experiential marketing or live activations.

• Experience building and scaling demo or training programs.

• Experience supporting consumer tech or hardware launches.

• Proven ability to coach front-line teams and improve performance.

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $118,000-$176,000 annually.

 

Zone B:

The base salary range for this position is $112,000-$167,000 annually.

Zone C:

The base salary range for this position is $100,000-$150,000 annually.

This position is eligible for equity in the form of RSUs.