Global Strategic Brand Planner

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.

The Creative & Marketing organization brings Snap’s brand to life in culture and partners closely across the business and with external collaborators to deliver creative excellence at scale. Within that, the Brand team exists to ignite the Snapchat brand to drive culture and growth. The team leads some of the most foundational work across the business, including brand strategy and positioning, brand platforms and campaigns, brand storytelling, stewardship, core narratives, toolkits, and the systems that help keep Snapchat consistent across channels and markets. This team also partners with local and cross-functional teams on major priority briefs, helping ensure the work is strategically sharp, creatively ambitious, and unmistakably on brand.

We are looking for a Strategic Planner, Global Brand to help shape Snapchat’s role in people’s lives, culture, and the world. Working within the Global Brand team, you will turn audience insight, cultural signals, competitive context, and business challenges into clear strategic direction for priority brand work. You will develop distinctive points of view, lead strategic briefs, guide creative thinking, and translate global brand strategy into actionable direction for teams, markets, and partners. The ideal candidate is a curious, culturally fluent strategist who can move from insight to idea, bring clarity to ambiguity, and make complex thinking simple, compelling, and actionable.

What You’ll Do:

Develop insight-led strategy

• Synthesize audience, cultural, competitive, market, and brand-performance signals into clear insights and strategic opportunities.

• Shape the role Snapchat can play across priority audiences, cultural moments, and brand initiatives.

• Develop distinctive points of view that connect business ambition, audience needs, and brand opportunity.

• Turn complex inputs into focused strategic choices that inspire stronger brand and creative work.

Lead strategic briefs and creative thinking

• Lead strategic planning for priority global brand platforms, campaigns, narratives, and cultural initiatives.

• Write focused, creatively generative briefs that define the problem, audience, opportunity, brand role, and strategic proposition.

• Partner with Creative, Brand Marketing, Insights, and agencies to develop work that is strategically grounded, distinctive, and culturally relevant.

• Provide strategic guidance throughout creative development, helping strengthen ideas while protecting the core strategic intent.

Build scalable brand thinking

• Contribute to the development and evolution of global brand platforms, narratives, playbooks, toolkits, and creative guidance.

• Translate brand strategy into clear principles that teams, markets, and partners can confidently apply.

• Identify patterns, learnings, and strategic frameworks that can strengthen multiple briefs and initiatives.

• Help ensure Snapchat shows up consistently and distinctively while allowing for cultural and market relevance.

Partner across Global Brand

• Act as a strategic partner to Global Brand Marketing, Creative, Insights, Media, Communications, Product Marketing, and regional teams.

• Build alignment around strategic recommendations and communicate the rationale behind them with clarity and conviction.

• Partner with regional teams to translate global brand direction in ways that are locally relevant.

• Apply and reinforce Snapchat’s brand principles across priority global work streams.

Strengthen the work through learning

• Use audience, cultural, brand-health, and campaign-effectiveness signals to understand what is driving relevance, differentiation, and impact.

• Turn learning into clear recommendations for future strategy, briefs, and creative development.

• Contribute to a culture of curiosity, constructive challenge, and continuous strategic learning within Global Brand.

What Success Looks Like:

• Snapchat has sharper, more differentiated points of view on its role in culture and people’s lives.

• Recommendations are grounded in audience understanding, cultural relevance, and clear brand opportunity.

• Brand platforms and guidance are distinctive, coherent, and useful across markets.

• Creative and marketing partners have clarity on the problem, opportunity, audience, and brand role they are solving for.

• Global direction translates effectively across markets without losing cultural relevance.

• You are trusted for the quality of your thinking, clarity of communication, and ability to elevate the work.

Minimum Qualifications:

• 5+ years of experience in brand strategy, creative strategy, cultural strategy, marketing strategy, planning, brand marketing, or a related field.

• Experience developing strategic frameworks, creative briefs, brand narratives, campaigns, platforms, or foundational brand work.

• Experience using audience, cultural, competitive, market, or brand-performance insight to shape strategy.

• Experience partnering with creative teams, agencies, and cross-functional stakeholders on high-visibility work.

• Experience working across multiple markets or audiences.

• Bachelor’s degree or equivalent practical experience.

Knowledge, Skills & Abilities:

• Strong foundation in brand strategy, cultural strategy, creative strategy, and briefing.

• Ability to synthesize complex information into clear, compelling, and actionable strategic direction.

• Strong cultural instincts and curiosity about people, creativity, technology, and the forces shaping culture.

• Ability to develop original points of view and clearly articulate the thinking behind them.

• Excellent writing, storytelling, presentation, and communication skills.

• Strong judgment and confidence operating in ambiguity.

• Ability to collaborate, challenge constructively, and influence across functions without direct authority.

• Ability to move between big-picture brand thinking and practical creative direction.

• Ability to balance global consistency with local and cultural relevance.

• High standards for distinctive, culturally resonant, and strategically effective brand work.

Preferred Qualifications:

• Experience with a global consumer, technology, media, entertainment, or platform brand.

• Experience in a creative or advertising agency environment, developing strategy in close partnership with creative teams.

• Experience working across consumer and advertiser or business audiences.

• Experience developing brand platforms, cultural strategies, thought-leadership narratives, or brand guidance.

• Familiarity with brand-health measurement, campaign effectiveness, cultural insight, or audience research.

• Strong understanding of Snapchat’s products, community, culture, and role in people’s lives.

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!