Lead, SMC Advertiser Growth (Brand Ads)

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.

We’re looking for a Lead, Growth Strategy to join Snap Inc. In this role, you’ll design and launch high-impact programs focused on driving sustainable, retentive growth among Snap’s global Small and Medium Customer (SMC) segment—specifically for Brand Ads and Lead Gen verticals. Quarter-backing SMC organization’s overall strategy for Brand and Lead Gen Ads advertisers, this role will own SMC’s global retentive growth goals. And ensure that small and medium sized advertisers succeed by leveraging Snap to power their business’ growth. 

The ideal candidate brings experience driving customer acquisition and retention outcomes (e.g., new advertiser activations, early revenue growth, or advertiser retention) and leading go-to-market or business development initiatives across multiple channels. They will develop, deploy and scale global growth programs that address the needs of small and medium businesses in their segment - via a test and iterate framework. The role will set and own strategic go-to-market roadmaps, with clear resourcing and support from a wide array of cross-functional groups (Marketing, Operations, Product, Advertiser Support, and Data Science).

What you’ll do:

• Build and execute programs for Brand and Lead Gen Ads verticals globally to drive acquisition of medium-sized advertisers, while also supporting retention and revenue growth for new accounts.
• Identify new growth opportunities using customer insights, product data, and market trends, and translate them into scalable acquisition and retention programs.
• Plan, test and scale programs to grow adoption of business solutions across Snap’s platforms, driving experimentation and optimization across programs, campaigns, and in-product experiences.
• Own brand- and lead gen- segment program strategies from ideation to goal attainment, developing business plans, customer and market insights, and analyzing program effectiveness.
• Establish performance measurement criteria and KPIs to track against business growth goals and present results and recommendations based on program performance.
• Lead functions like Data Science, Operations, Marketing, Customer Insights to analyze program effectiveness, design experimentation frameworks, adopt a test-and-learn approach into programs, and build customer-centricity.
• Drive communication and influence a broad range of stakeholders including executives.

Knowledge, Skills & Abilities:

• Proven track record in driving customer acquisition and retention through growth, business development and partnership programs.
• Experience designing and scaling programs across multiple geographies.
• Strong analytical and data-driven decision-making skills.
• Ability to adapt to changing priorities and is comfortable with ambiguity.
• Excellent communication and presentation abilities; able to distill complex strategies into clear narratives for executive and external audiences.
• Strong cross-functional leadership with the ability to influence across Marketing, Product, Ops, and Sales.
• Familiarity with the digital advertising industry and experience with SMB/medium-sized advertisers is a plus.
• Experience leading cross-functional teams to launch new programs and drive results, in a rigorous KPI-driven setting.
• Proven track record in problem solving, analytical thinking, and driving strategies that are data-driven and people-informed.

Minimum Qualifications:

• BS/BA degree or equivalent years of experience.
• 8+ years experience in growth, consulting, corporate strategy, or product management, or related field

Preferred Qualifications:

• Masters degree, or MBA, or a degree in engineering, mathematics, or economics.
• Experience launching and scaling customer acquisition and retention programs with measurable impact.
• Passion for structured problem solving, developing / testing hypotheses, and modeling.
• Direct experience with brand ad measurement methodologies, including brand lift studies
• Passion for change, Snapchat, and creativity!

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $173,000-$259,000 annually.

 

Zone B:

The base salary range for this position is $164,000-$246,000 annually.

Zone C:

The base salary range for this position is $147,000-$220,000 annually.

This position is eligible for equity in the form of RSUs.

If you believe this job description is missing required pay transparency information, please submit a report through this form: Job Description Pay Range Disclosure.