Lead Account Manager, SMC

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

 We are looking for a Lead of Account Manager to join Team Snapchat in China, based in Shenzhen or Beijing. In this role, you will collaborate with cross-functional teams and external partners to drive advertising revenue growth. You’ll have the opportunity to work directly with business owners, from strategizing on how to tailor Snap’s products to their needs, to launching campaigns, and resolving issues quickly and efficiently.

What You’ll Do

• Manage the full post-sales lifecycle for newly acquired customers—from onboarding to performance optimization and upselling—ensuring retention and growth

• Act as a product advocate for Snap’s solutions by delivering best practices, tailored campaign optimizations, and support for beta programs, while driving ongoing strategy refinement at scale.

• Guiding KPI driven measurement strategies, identifying performance trends, seasonality trends, and campaign optimizations to upgrade the existing clients to next level 

• Partner with sales team or reseller to develop programs and initiatives to operate and manage multiple advertising accounts at scale with structured processes and efficiency

• Work closely with cross-functional teams including Marketing Science, Solution Engineering, and PMM to initiate and drive projects that continuously enhance service solutions for SMB clients and Lead localized delivery.

• Manage internal processes for creative services, campaign exceptions, ad design requests, and coupon generation, while driving related programs to partners and clients.

Minimum Qualifications

• BA/BS degree or equivalent

• 8+ years of experience in the digital media industry, with a strong focus on performance and brand marketing, ad tech, or programmatic advertising in RTB environments

• 5+ years of experience in digital advertising operations with a focus on China’s export (cross-border) business

• Proven experience and structured methodologies in scaling SMB advertising operations

• Strong analytical skills with the ability to interpret complex datasets and deliver actionable insights

• Excellent communication and interpersonal skills, with exceptional attention to detail

• Demonstrated ability to manage multiple projects simultaneously with a strong sense of ownership

• Full professional proficiency in English

Preferred Qualifications

• In-depth understanding of media buying in auction-based environments and experience in client education (e.g., advertisers, agencies)

• Proficiency in data tools such as Excel

• Experience in managing internal project teams or external vendor/agency teams

• Ability to thrive in fast-paced, constantly evolving environments

• Self-starter with strong learning agility and proactive problem-solving skills 

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!