Account Manager

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The global Small and Medium Customers (SMC) organisation focuses on servicing, scaling and building advertiser partnerships with customers globally. This business unit is an ever-growing and evolving one, and Snap believes it represents a tremendous opportunity to introduce these exciting businesses to the next generation of consumers.  

We’re looking for a strategic, performance-driven Account Manager with strong expertise in lower-funnel marketing to join our London team. In this role, you’ll partner with leading advertisers to drive measurable business outcomes — from lead generation and sign-ups to purchases and retention. You’ll be responsible for developing full-funnel strategies, optimising campaign performance, and guiding clients to maximize ROI through Snap’s performance solutions.

This position requires a blend of analytical acumen, client relationship management, and strategic problem-solving to help advertisers scale efficiently across web and app ecosystems.

What you’ll do:

• Manage and grow relationships with performance-focused advertisers, focusing on lower-funnel objectives such as purchases, subscriptions, and ROAS.

• Build and execute data-driven performance strategies to improve efficiency and scale across campaigns.

• Partner with clients to optimise campaigns using Snap’s performance tools, including tCPA, Max Bid, Conversions API (CAPI), and Dynamic Ads.

• Analyse campaign data to identify trends, diagnose challenges, and provide actionable optimisation recommendations.

• Collaborate with internal teams (Sales, Creative Strategy, Marketing Science, and Product) to develop full-funnel solutions that align with client goals.

• Educate advertisers on signal quality, event setup, and lower-funnel measurement best practices, ensuring proper tracking and attribution.

• Deliver quarterly business reviews and strategic insights to showcase performance impact and growth opportunities.

• Stay informed on industry trends, platform updates, and emerging technologies in digital performance marketing.

Knowledge, Skills & Abilities

• Strong understanding of performance marketing and the conversion funnel, particularly lower-funnel strategies that drive purchases and ROAS.

• Experience managing data-driven optimisation for web and app advertisers.

• Proficiency in bidding strategies (tCPA, Max Bid, Auto Bid) and pacing management to balance efficiency with scale.

• Knowledge of MMPs (AppsFlyer, Adjust, Branch, Kochava) and attribution frameworks (SKAdNetwork, CAPI).

• Highly analytical, with the ability to interpret complex data sets and translate insights into actionable recommendations.

• Excellent client relationship management, communication, and presentation skills.

• Strong project management and organisational abilities, with experience handling multiple clients or campaigns simultaneously.

• Collaborative team player who thrives in a fast-paced, cross-functional environment.

• Passion for digital innovation, mobile marketing, and results-driven advertising.

Minimum Qualifications

• 3–4 years of experience in digital advertising, performance marketing, or account management, focusing on lower-funnel campaigns.

• Proven success optimising for key performance outcomes such as CPA, ROAS, LTV, and retention.

• Hands-on experience managing campaigns across social or programmatic platforms (e.g., Snap Ads, Meta, Google App Campaigns).

• Strong analytical and quantitative skills with proficiency in Excel, Google Sheets, and visualization tools such as Looker or Tableau.

• Bachelor’s degree in Marketing, Business, Economics, Analytics, or a related field, or equivalent practical experience.

• Fluency in Swedish (both written and spoken) to support regional advertisers and cross-market collaboration.

Preferred Qualifications

• Experience managing lower-funnel or direct-response campaigns across multiple verticals (e.g., e-commerce, gaming, fintech).

• Deep understanding of signal-based optimisation and cross-platform attribution models.

• Experience leveraging CAPI, SKAN, or server-to-server integrations for advanced performance measurement.

• Demonstrated success scaling accounts and managing multi-market growth strategies.

• Proven ability to communicate technical performance insights clearly to both technical and non-technical audiences.

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!