Senior Manager, SMC Advertiser Growth

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

We’re looking for a data-driven and strategic marketing leader to join Snap as Senior Manager, Advertiser Acquisition, responsible for driving Snap’s efforts to attract, convert, and grow small and mid-sized advertisers globally.

This role will own the end-to-end strategy, infrastructure, and execution of Snap’s advertiser acquisition engine — spanning both scaled digital marketing programs that fuel small business growth and a newly developed Account-Based Marketing (ABM) approach to deepen engagement with mid-market advertisers.

The ideal candidate will combine analytical rigor with creative experimentation, building a unified acquisition system that integrates performance marketing, data-driven targeting, and account-based campaigns to drive measurable growth and long-term advertiser value. This is a unique opportunity to build Snap’s ABM foundation from the ground up — defining target account frameworks, intent-based segmentation, marketing automation infrastructure, and integrated programs in partnership with Business Development (BD) to activate and expand high-value advertisers.

What You’ll Do

• Own Snap’s global advertiser acquisition strategy, driving growth across both small and mid-sized advertisers through a combination of performance marketing and ABM initiatives.

• Develop and scale ABM programs — define account segmentation, intent data strategy, and campaign architecture to identify and convert high-value advertisers in partnership with BD.

• Oversee scaled digital acquisition programs (SEM, Display, SEO, CRO, and organic growth) to efficiently acquire small business advertisers and optimize for ROI.

• Create seamless acquisition-to-nurture journeys by partnering with BD and Sales Programs, ensuring smooth handoffs between marketing, sales, and activation teams.

• Collaborate with Product, Data Science, and Web teams to design conversion-optimized advertiser experiences tailored to different segments and maturity levels.

• Implement robust measurement and attribution frameworks to evaluate marketing effectiveness across both self-serve and ABM-driven channels.

• Identify and test emerging growth levers, including intent-based data tools, targeted placements in relevant industry publications, and new acquisition platforms.

• Lead and mentor a high-performing team, fostering a culture of experimentation, accountability, and measurable impact.

Knowledge, Skills & Abilities

• Deep expertise in performance marketing, demand generation, and B2B acquisition across paid and organic channels.

• Proven experience building or scaling Account-Based Marketing programs, including segmentation, data architecture, and campaign orchestration.

• Strong understanding of B2B buyer journeys, lead scoring, and funnel optimization from awareness to conversion.

• Analytical and technical mindset with the ability to translate data into strategy and investment decisions.

• Familiarity with marketing automation, CRM, and ABM tools (e.g., Marketo, 6sense, Demandbase, Salesforce, HubSpot).

• Experience leading cross-functional growth initiatives in collaboration with Sales, Growth Strategy and Data Science.

• Exceptional communication and stakeholder management skills.

• Balance of creativity and rigor — blending testing, storytelling, and analytics to drive measurable results.
   

Minimum Qualifications

• BS/BA degree or equivalent years of experience.

• 12+ years in digital marketing, growth, or ABM roles, ideally within a B2B or digital advertising environment.

• Proven track record of managing acquisition programs that deliver measurable ROI.
   

Preferred Qualifications

• Master’s degree or MBA a plus.

• Experience leading ABM-driven growth initiatives and integrating them with broader demand-generation or BD pipelines.

• Hands-on experience with marketing automation, CRM, and analytics tools (e.g., Marketo, 6sense, Demandbase, Salesforce, GA4, Looker).

• Demonstrated success driving customer acquisition through both scaled and account-based motions.

• Passion for experimentation, innovation, and Snap’s mission to empower businesses through creativity and connection.

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $251,000-$377,000 annually.

 

Zone B:

The base salary range for this position is $238,000-$358,000 annually.

Zone C:

The base salary range for this position is $213,000-$320,000 annually.

This position is eligible for equity in the form of RSUs.