Creative Strategist

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

We are looking for a Creative Strategist to join Team Snapchat in China working on our top tier clients! Working from our Beijing or Shenzhen office, you’ll become a key player in driving the creative ambition of the business. As a Creative Strategist, the successful candidate will be a creative catalyst with the ability to unlock revenue through ideas. Day-to-day, you’ll work with the Snapchat Sales team, key brand partners, and their agencies to create and implement best-in-class creative advertising campaigns on Snapchat.

This role requires strong ownership, strategic thinking, and the ability to operate independently in a fast-paced, ambiguous environment while influencing both internal and external stakeholders.

What you’ll do:

• With a focus on revenue generation, develop and own creative ideas, strategies, and presentation materials that address client goals through Snapchat’s advertising solutions

• Partner closely with Sales, brands, and agencies to define, recommend, and execute end-to-end creative strategies, from opportunity identification through performance evaluation

• Use data, creative insights, and market context to develop evidence-based, results-driven creative solutions for brands based in China advertising globally

• Act as the performance marketing creative expert, influencing and inspiring clients through compelling storytelling, presentations, and pitches

• Apply deep knowledge of content, video, creator, and emerging ad formats (including chat and AR) to drive effective and innovative campaign design

• Collaborate with cross-functional teams to develop scalable client solutions, navigate ambiguity, and independently define clear strategic paths forward

• Develop a clear point of view on key industry verticals and translate campaign performance into actionable insights, best practices, and scalable playbooks

• Share learnings and creative excellence with peers, contribute to a collaborative team culture, and represent Snapchat at key industry and client engagements

Minimum Requirements:

• Bachelor’s degree in marketing, communication, business management, or related area of study, or equivalent practical experience

• 5+ years of experience in creative strategy, performance marketing, advertising, or a related field

• Proven ability to own creative strategy independently, manage multiple stakeholders, and operate effectively in a matrixed, global organization

• Fluent in English and Mandarin

Preferred Qualifications:

• Proven experience leading the strategy for performance marketing campaigns for mid-to-large scale advertisers

• Track record of developing outstanding creative applied in digital and mobile-first mediums

• Excellent presentation, communication, and interpersonal skills with strong attention to detail

• Ability to confidently influence senior clients and articulate thought-leading advertising solutions

• Experience in managing and enabling advertising sales partners and cross-functional teams

• Ability to perform well in highly dynamic, rapidly changing environments

• Experience working with Google Suite (Slides, Sheets, Docs), Adobe Suite, and Keynote

• Understanding of emerging technologies and their application in creative advertising; experience with AR ads and Creator Ads is a plus

• Track record or background in e-commerce or short-drama industry is preferred

• Demonstrated ability to balance hands-on execution with higher-level strategic thinking and long-term business impact

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!