Senior Manager, Creative Strategy

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

About the Role

We are looking for a senior, commercially driven Creative Strategy leader to shape and scale Snapchat’s impact across APAC, with a core mandate to build the region’s export creative engine.

More than 90 percent of APAC revenue is driven by export. This role exists to turn that reality into a competitive advantage. You will lead how Snap’s best global thinking, solutions, and client successes are systematically synthesised, localised, and activated for APAC advertisers. Acting as a critical bridge between global markets and APAC sales teams, you will ensure that global GTM packages, narratives, and proof points are translated into compelling, locally executable client solutions.

As part of the Global Creative Strategy leadership team, you will lead and inspire a multi-market team of Creative Strategists, represent Creative Strategy in senior client and cross-functional forums, and play a visible role in positioning Snap as a platform for growth across both brand and performance objectives in highly diverse markets.

This is a leadership role requiring cultural fluency, narrative authority, and executive presence, with speed and export impact as non-negotiables.

What You’ll Do

• Lead and develop a multi-market APAC Creative Strategy team, supporting the region’s most strategic and high-value clients.

• Own and build APAC’s export creative strategy, translating global GTM solutions, packages, and case studies into APAC-ready narratives and sellable client solutions.

• Establish strong senior relationships with global Creative Strategy and cross-functional stakeholders to continuously bring the best of Snap’s global thinking into APAC.

• Act as a narrative and solution architect, synthesising complex global inputs into clear, persuasive, commercially sharp stories for APAC advertisers.
   

• Represent Creative Strategy in senior client meetings, industry events, and Snap activations, serving as a trusted strategic and creative voice.

• Partner closely with APAC Sales leadership to position Creative Strategy as a driver of measurable commercial outcomes across brand and performance objectives.

• Drive bold, insight-led creative thinking that leverages Snap’s most innovative formats, AR capabilities, and AI-enabled tools.

• Champion AI-accelerated workflows and smarter creative operating models to improve speed, consistency, and storytelling quality.

• Build scalable frameworks, playbooks, and reusable assets that enable local teams to confidently sell global solutions.

• Establish clear systems and success metrics to raise creative quality, delivery efficiency, and commercial impact across markets.
   

What We’re Looking For

Experience & Leadership

• 12+ years’ experience in creative strategy, brand strategy, or digital marketing, with at least 2 years in senior people leadership roles.

• Proven experience operating in global or matrixed organisations, translating global strategy into effective regional execution.

• Strong understanding of both brand and performance marketing, with a clear point of view on how creativity drives revenue.

• Demonstrated ability to act as a connector between global and regional teams, particularly in export-led or multi-market environments.

• Track record of influencing senior stakeholders and presenting strategic creative narratives with authority and clarity.

• Experience working across APAC markets, with cultural fluency in markets such as China, India, and Australia.

• Mandarin fluency required.
   

Skills & Mindset

• Executive presence: confident, credible, and trusted at the most senior levels internally and externally.

• Commercially minded: sees creativity as a growth engine, not a service layer.

• Narrative architect: able to synthesise diverse global inputs into compelling, client-ready stories.

• Cultural translator: adept at adapting global ideas into locally resonant APAC solutions.

• People leader: mentors senior strategists, builds inclusive teams, and creates high performance through clarity and ambition.

• Innovator: embraces data-informed creativity, emerging technology, and AI to elevate creative effectiveness and speed.
   

Bonus If You Have

• Experience across agency, platform, and client-side environments.

• Familiarity with creative measurement frameworks, brand lift studies, or performance optimisation tools.

• Experience building regional playbooks, enablement programmes, or scalable creative operating models.

• Experience acting as a public-facing spokesperson or thought leader.

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!