Design Lead

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Specs and Lens Studio Marketing team unites Snap’s consumer and developer marketing under one creative system, connecting storytelling, design, and innovation to deliver world-class work across audiences. We build the Specs brand from launch to scale, grow the Lens Studio developer ecosystem, and drive flagship partnerships and campaigns that shape culture and redefine how the world experiences Snap.

We’re looking for a Design Lead to help drive this work across consumer and developer marketing. This is a senior, hands-on creative role for a design leader who is conceptual, detail-oriented, and deeply invested in craft. You’ll partner closely with the Creative Director and cross-functional teams to bring ideas to life, elevate design quality, and push work that connects creativity, culture, and technology.

Technically fluent, with a strong understanding of immersive technologies including AR, AI, and wearables, you’ll collaborate with a multidisciplinary team of designers, writers, and conceptual creatives to deliver bold, high-impact storytelling across campaigns, partnerships, and product launches.

What you'll do:

• Lead design craft and execution across Specs and Lens Studio marketing initiatives, including campaigns, partnerships, and product storytelling

• Translate creative strategy and concepts into world-class visual systems and executions

• Be hands-on in design, art direction, and concept development, from early exploration through final delivery

• Collaborate closely with the Creative Director, writers, producers, and cross-functional partners to bring integrated ideas to life

• Set and uphold high standards for design quality, consistency, and storytelling across consumer and developer-facing work

• Provide thoughtful feedback and mentorship to designers, helping elevate craft, confidence, and creative thinking

• Present design work clearly and confidently to stakeholders, incorporating feedback while protecting creative integrity

• Support high-visibility presentations and pitch moments for major campaigns and partnerships.

• Stay current on design trends, culture, and emerging technologies including AR, AI, and immersive platforms

Knowledge, Skills, and Abilities:

• Experience with immersive, interactive, or emerging technology campaigns (AR, AI, XR, or similar)

• Background working across both consumer-facing and creator or developer-focused products
  Experience mentoring or informally managing designers
  Familiarity with motion, 3D, or experiential design workflows

• Strong design leadership with a sharp eye for craft, composition, typography, and visual storytelling

• Conceptual thinker who can contribute to ideas, not just execution

• Comfortable working across consumer and developer audiences, balancing clarity with inspiration

• Strong collaborator who thrives in fast-paced, cross-functional environments

• Ability to manage multiple projects while maintaining high creative standards

• Clear communicator who can articulate design decisions and creative rationale

Minimum qualifications:

• 8+ years of design experience in creative marketing, brand, or digital environments

• Proven experience leading design for campaigns, launches, or partnerships from concept through execution

• Portfolio demonstrating strong conceptual thinking, design craft, and storytelling

• Experience working closely with creative leadership and cross-functional partners

• Fluency in modern design tools such as Figma, Keynote, Adobe Creative Suite

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $157,000-$235,000 annually.

 

Zone B:

The base salary range for this position is $149,000-$223,000 annually.

Zone C:

The base salary range for this position is $133,000-$200,000 annually.

This position is eligible for equity in the form of RSUs.