Our products
Three products. One mission.
Each product plays a unique role in our ecosystem - designed to work together to push the boundaries of creativity, connection, and computing.
Our story in products
2011
Snapchat launches
A new camera-first messaging app launches with a simple idea: help people communicate in a way that feels fast, visual, and more human.
2013
Stories
Stories gives Snapchatters a way to share moments that live for 24 hours, expanding Snapchat from 1:1 messaging into shared daily storytelling.
2015
Discover
Discover brings publisher and creator content into Snapchat, creating a dedicated home for media that stays distinct from communication with friends.
2015
Lenses
Lenses turns the camera into a creative tool for self-expression, helping define Snap’s leadership in augmented reality.
2016
Spectacles
Snap introduces Spectacles, extending the camera beyond the phone and signaling an early move into wearable computing.
2017
Snap Map
Snap Map adds a real-world layer to Snapchat, letting people see where friends are and explore what’s happening around the world.
2020
Spotlight
Spotlight launches as a home for entertaining short-form video created by the Snapchat community.
2026
SPECS
Snap’s next-generation Specs represent the company’s push toward a more immersive, wearable computing platform built for the real world.
See Snap through our eyes
The best way to understand life at Snap is through the people who experience it every day



