Business Marketing Lead

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Creative & Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class international marketing organization. With functions spanning global business and consumer marketing, consumer insights, creative, brand marketing, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem.

We’re looking for a Business Marketing Manager to join Snap Inc! Working from our New York or Los Angeles offices, you’ll lead B2B marketing initiatives for the Entertainment vertical in North America.

As a member of the Business Marketing team, your mission is to educate, inspire, and ultimately help grow our vertical business. You will support and execute marketing programs that amplify the Snapchat brand and value proposition through world-class creative. Working from the New York, NY or Los Angeles, CA office, you’ll develop and execute a verticalized marketing plan, inclusive of sales marketing collateral, content marketing, and events that leverage our own platform and products to educate and inspire advertisers to partner with Snapchat. This is a highly cross-functional role working across multiple teams. This position reports to the Senior Manager, Business Marketing (North America).

What you’ll do:

• Contribute to the North America marketing strategy to engage Snapchatters at scale and showcase how marquee brands use Snapchat to connect with their customers

• Use your marketing, social and/or digital media experience to position Snapchat’s product solutions for the key business objectives of the Entertainment industry. 

• Develop and manage marketing programs and campaigns across multiple channels including paid media, web and social channels, marketing events, agency takeovers, and more. 

• Develop tailored marketing collateral (narratives, videos, presentations, case studies) to educate advertisers on Snapchat’s unique value proposition. Partner with the Global Marketing team to scale these efforts globally.

• Increase advertiser consideration of Snapchat by executing educational events (large scale industry events) 

• Build strong working relationships with cross-functional stakeholders and leaders across Creative & Marketing, Sales, Insights, Product Marketing, Comms, Global Brand Experience, and Legal.

• Manage marketing budget and measure the effectiveness of marketing activities and the ROI of its expenditures

• Monitor the competitive space, industry news and trends to understand marketplace opportunities 

Knowledge, Skills & Abilities:

• A deep proficiency for storytelling with experience translating insights, product information and data into client-facing marketing presentations

• Ability to initiate and drive projects to completion with minimal guidance, and to work independently as well as collaboratively in a team environment

• Ability and experience thinking creatively, communicating and presenting to large groups, and a deep proficiency in brand building

• Exceptional analytical and problem-solving skills

• Ability to engage all levels of the organization, with excellent relationship management abilities/strong interpersonal communication skills

• Ability to handle conflict appropriately, know when to delegate issues cross-functionally, and when to apply common sense

• Excellent organization skills, acute attention to detail, ability to handle multiple tasks in a fast-paced and time sensitive environment

• Excellent written and verbal skills, and a strong sense of professionalism

• Ability to effectively plan and manage projects for on-time delivery

• Demonstrated ability to use data to inform decision making and improve results

• Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos, and other marketing materials

Minimum Qualifications:

• 8+ years of experience in a marketing role

• Experience working in the entertainment industry (either as a B2B marketer targeting entertainment clients or as a marketer with the entertainment industry)

• Bachelor’s degree or equivalent experience

Preferred Qualifications:

• Experience with digital media, using advertising data to craft media strategy

• Track record of success in domestic marketing or advertising roles, building client facing programs and sales collateral and leading cross-functional teams

• B2B marketing experience developing strategy, positioning, and messaging for a brand or product in a marketing organization or advertising agency

• Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos and other marketing materials
   

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at accommodations-ext@snap.com.

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $142,000-$214,000 annually.

 

Zone B:

The base salary range for this position is $135,000-$203,000 annually.

Zone C:

The base salary range for this position is $121,000-$182,000 annually.

This position is eligible for equity in the form of RSUs.